Link: https://archive.pagecentertraining.psu.edu/public-relations-ethics/core-ethical-principles/lesson-2-sample-title/public-relations-models-two-way-asymmetrical-model/
Description: WEBThe two-way asymmetrical model highlights the conflict of loyalty common in public relations practice. Professionals are often divided in their loyalty to their organization and their loyalty to key stakeholders.
DA: 44 PA: 58 MOZ Rank: 47
Link: https://ohiostate.pressbooks.pub/stratcommwriting/chapter/four-models-of-public-relations/
Description: WEBThe two-way asymmetrical model presents a more “scientifically persuasive” way of communicating with key audiences. Here, content creators conduct research to better understand the audience’s attitudes and behaviors, which in turn informs the message strategy and creation.
DA: 64 PA: 14 MOZ Rank: 49
Link: https://everything-pr.com/the-4-models-of-public-relations/
Description: WEBNov 1, 2021 · 1. The Press Agent/Publicity Model. 2. Public Information Model. 3. The Two-Way Asymmetrical Model. Various businesses and organizations are using public relations strategies to get...
DA: 64 PA: 20 MOZ Rank: 99
Link: https://pressbooks.bccampus.ca/publicrelations/chapter/chapter-3/
Description: WEBThe two-way asymmetrical model presents a more research-driven method of communicating with key audiences. Here, communicators conduct research to better understand the audience’s attitudes and behaviours, which informs careful planning of the communicator’s strategy, message, and tactics.
DA: 16 PA: 64 MOZ Rank: 68
Link: https://socialsci.libretexts.org/Bookshelves/Communication/Intercultural_Communication/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/07%3A_Public_Relations_Industry/7.02%3A_Four_Models_of_Public_Relations
Description: WEBThe two-way asymmetrical model presents a more “scientifically persuasive” way of communicating with key audiences. Here, content creators conduct research to better understand the audience’s attitudes and behaviors, which in turn informs the message strategy and creation.
DA: 59 PA: 71 MOZ Rank: 48
Link: https://socialsci.libretexts.org/Bookshelves/Communication/Journalism_and_Mass_Communication/Mastering_Public_Relations/03%3A_Models_and_Approaches_to_Public_Relations/3.01%3A_The_Historical_Development_of_Modern_Public_Relations
Description: WEBFeb 20, 2021 · Using research to gather public opinion data led scholars to label these models two-way rather than one-way because they more resemble a conversation than a simple dissemination of information. Grunig and Hunt termed the two management models asymmetrical and symmetrical .
DA: 38 PA: 46 MOZ Rank: 9
Link: https://socialsci.libretexts.org/Bookshelves/Communication/Journalism_and_Mass_Communication/Book%3A_Mass_Communication_Media_and_Culture/12%3A_Advertising_and_Public_Relations/12.02%3A_Public_Relations
Description: WEBApr 13, 2023 · Persuasive Communication: Two-Way Asymmetric. The persuasive communication model, or the two-way asymmetric, works to persuade a specific audience to adopt a certain behavior or point of view. To be considered effective, this model requires a measured response from its intended audience.
DA: 67 PA: 89 MOZ Rank: 97
Link: https://saylordotorg.github.io/text_mastering-public-relations/s04-models-and-approaches-to-publi.html
Description: WEBThe asymmetrical model A research-based, two-way model of communication in which the imbalance of information favors the communicator. The public's beliefs about an organization or issue of importance is incorporated into the public relations messages distributed by the organization.
DA: 20 PA: 69 MOZ Rank: 50
Link: https://open.lib.umn.edu/mediaandculture/chapter/12-2-public-relations/
Description: WEBThe persuasive communication model, or the two-way asymmetric, works to persuade a specific audience to adopt a certain behavior or point of view. To be considered effective, this model requires a measured response from its intended audience. Figure 12.12. Edward Bernays created campaigns using the persuasive communication model.
DA: 96 PA: 3 MOZ Rank: 67
Link: https://www.csus.edu/indiv/r/rheey/rhee_an%20overview.pdf
Description: WEB6. Two-way symmetrical model of public relations. Two-way symmetrical public relations is based on research and uses communication to manage conflict and improve understanding with strategic publics. Excellent public
DA: 35 PA: 5 MOZ Rank: 11
